C&A
Natal
Santa Transmedia — 2017
We created four spots based on action films for C&A Christmas campaign. Initially, I was responsible for blocking the first scenes to assist the matte painter. Later I became in charge of conception and layout Jade Seba and Rafa Brites’s Scenes. Then the team decided to go with a full 3D for Jade Seba and to render all of the overpasses in Rafa Brites’s spot. I assisted the compositing team with some camera projection for the Felipe Titto’s ad. We worked on a very tight deadline, the team’s production time spanned around ten days.
Process Jade Seba
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Concept Development
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Concept Development
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Concept Development
3D Passes
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Compositing by Rafael Casagrande
3D Passes
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Compositing by Rafael Casagrande
Process Rafa Brites
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Beauty Frame
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Beauty Frame
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Overpass Model
Beauty Render
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Beauty Render
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Felipe Titto’s
Camera Projection Setup
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Camera Projection Setup
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︎ Credits
Client
C&A
Agency
CuboCC
C&A
Agency
CuboCC
Production Company
Santa Transmedia
Director
Gustavo Gripe
Santa Transmedia
Director
Gustavo Gripe
Compositing
Rafael Casagrande, Fernando Branco
Matte PaintingFelipe Tolotti
Matte PaintingFelipe Tolotti
3D Artist
André Chaves
Overpass
Texturing Gustavo Rodrigues
Edit & Color
Diogo Alves
Overpass
Texturing Gustavo Rodrigues
Edit & Color
Diogo Alves