C&A

Natal


Santa Transmedia — 2017
We created four spots based on action films for C&A Christmas campaign. Initially, I was responsible for blocking the first scenes to assist the matte painter. Later I became in charge of conception and layout Jade Seba and Rafa Brites’s Scenes. Then the team decided to go with a full 3D for Jade Seba and to render all of the overpasses in Rafa Brites’s spot. I assisted the compositing team with some camera projection for the Felipe Titto’s ad. We worked on a very tight deadline, the team’s production time spanned around ten days.





Process Jade Seba
︎
Concept Development


Concept Development
3D Passes
︎

Compositing by Rafael Casagrande

Process Rafa Brites
︎
Beauty Frame
Fast and simple car explosion simulation with a little bit of deformation


Overpass Model
Beauty Render
︎
Felipe Titto’s
Camera Projection Setup
︎
︎ Credits


Client
C&A


Agency
CuboCC

Production Company
Santa Transmedia


Director
Gustavo Gripe
Compositing Rafael Casagrande, Fernando Branco

Matte PaintingFelipe Tolotti
3D Artist André Chaves

Overpass
Texturing
Gustavo Rodrigues

Edit & Color
Diogo Alves


Instagram — Linkedin — BehanceArtstation
© André F. Chaves
hello@andrefchaves.com ︎
SP/BR—0018 ︎